Real customers engaging with Perk
White-Label Loyalty for CPG Brands

Own your customer. Not the reengagement tax.

Perk is a white-label loyalty engine that rewards your customers for the things you already want them to do — no POS integration, no retailer dependency.

See How It Works

Trusted by iconic brands

M&M'SStarburstPedigreeHudsonville

In any other part of life, this would be unhinged.

The CPG Ransom Note

Wehaveyourcustomer.

They are currently active in our ecosystem.

To maintain contact, please deposit $2.50 per click into our account by Friday.

If the campaign spend stops, the relationship ends.

No hard feelings. It's just business.

— Signed, The Status Quo
MetaGoogleFetchIbotta

The Truth About Platforms

Fetch, Ibotta, and Meta are powerful for activation. But they are built to maximize performance inside their ecosystem. Unless the consumer joins your branded program, you are still renting access to future engagement.

The Ownership Payoff

With Perk, you use receipt scanning to verify purchases. You get the email. You get the opt-in. You get the history. Acquire once. Own forever.

How It Works

Your brand is the engine.
We just turn it on.

Feed Perk your products, social media and emails. It turns everything into an always-on loyalty program your customers actually want to play.

We take your

📦Products
��Social Posts
✉️Emails
🧾Receipts
🛒Purchases
✍️Blog Posts
🎯Campaigns

We automatically gamify it

PerkEngine

Customers get

Points
🎁Rewards
Quiz Cards
🔥Streak Bonuses
🏆Exclusive Perks
💬Better Support
🔓Early Access

No daily management. No campaign sprints.
Just always-on loyalty that runs itself.

Always-On

Set it and forget it. Perk runs 24/7 — no daily management, no campaign sprints.

Receipt Anywhere

Walmart, Target, Amazon, corner store — if they bought your product, the receipt counts.

Your Content, Gamified

We take the posts, emails and products you already make and turn them into fast, fun actions customers love.

Data You Own

Every tap, scan and swipe feeds your first-party stack. No middleman, no recurring tax.

Brands

Why do brands love us?

Mars Inc wanted us to pilot Perk with M&M'S for one year. It worked so well, we're now doing an activation for Starburst.

3x
Predicted Spend

Brands consistently exceed projected budget ROI

10x
Engagement Metric

Consumer actions vs. standard campaign benchmarks

50x
Email Open Rate

Compared to industry-average promotional emails

Here is what happened

  • 13x predicted spend — brands recoup CAC many times over
  • 210x engagement versus standard digital activation benchmarks
  • 350x email open rate compared to industry average promotional sends
M&M'SStarburstPedigreeOhio State Buckeyes

What happens when you stop renting attention?

M&M'S Fun Club used Perk to grow from zero to 160,000 members in 13 months. They didn't just drive campaign lift; they identified an activated cohort.

10.37xReward ROI
86.5%Activity From Super-Fans

The M&M'S Engine

Verified Program Performance

Eligible Tracked Spend$11.5M+
Approved Receipts134k+
Total Consumer Actions849k+

"Perk didn't just show us campaign metrics. It identified 4,600 activated members who drive 8x more actions per user. That is the engine of our brand growth."

Timeline & Results

One day on Fetch. Six months of owned equity.

M&M'S gave Fetch $10,000 for a single-day campaign. By sundown, 10,860 verified M&M'S shoppers were enrolled directly in the Perk program — not rented, not anonymous, not gone when the budget ran out. Here's what M&M'S built with those customers over the six months that followed.

1
Day 1
THE SPARK
10,860New Signups
$0.92 CAC

10,860 verified M&M's shoppers enrolled in Perk within 24 hours of the Fetch campaign going live.

2
Week 2
THE VELOCITY
500+Verified Buyers
First 10 days

Rapid-fire purchase proof without waiting for retailer reporting.

3
Month 2
THE BREAK-EVEN
$13,419Tracked Spend
1,498 Receipts

The campaign went ROI Positive in 60 days.

4
Month 6
THE ASSET
$28,243Verified Sales
2.82x ROAS

4,378 shoppers still engaged 180 days later.

Zero Additional Media Spend Since Day 1

Executive Dashboard

Final Campaign Totals

2,698
Total Receipts
Omnichannel verified
4,223
Units Moved
1st-party opt-in
514+
Retailers
Omnichannel breadth
$0
Re-Engage Cost
Owned Database
Efficiency Metric
2.82x
ROAS on initial $10k spend
The Replicable Playbook
"We can do this for M&M'S, too. Run a campaign on a high-reach platform to find the shoppers—but land them on Perk. Acquire them once, and never pay a 'Matchmaker Tax' to speak to them again."

Get Started

Ready to own your customer relationship?

Request a personalized demo and see how Perk can transform your customer engagement — without the reengagement tax.

  • White-label loyalty program under your brand
  • Receipt scanning from any retailer
  • First-party data you actually own
  • No POS integration required
  • Live in weeks, not months

No spam. We'll only reach out about your demo request.